We collect Personal Information ("PI") about you from the information you provide to us when you visit our Site. The information we collect will depend on the Site you visit. This information includes:

We use personal information collected online for various functions, which may include:

Comply with and enforce applicable legal requirements, relevant industry standards and our policies. For example, we may use the information you provide when you complete an online order, transaction, or reservation. When you sign up with our eclub, or rewards and provide us with your contact information, we may also use that information to contact you with news and special offers.

To the extent permitted by applicable law and with your consent where required, we also use information collected through automated means for purposes such as (i) customizing our users’ visits to our Site, (ii) delivering content (including advertising) tailored to our users’ interests and the manner in which our users browse our Site, and (iii) managing our Site and other aspects of our business. To the extent permitted by applicable law, we also may use this information to provide you with ads about our products when you browse this and other websites.